Rhetoric/Writing Keyterms
Throughout the semester we will define the following terms, use them to unpack the required readings/viewings, apply them to our own work. We will think rhetorically about digital affordances. When wondering what mode or platform to take advantage of and how, rhetorical thinking leads the decision-making process.
rhetorical keyterms purpose audience context/Situation timeliness exigence/need conversation genre tone style register controlling Idea claim argument warrant critical analysis organization multimodal evidence reflection revision process |
multimodal/design keywords
(from Writer/Designer) mode, modality visual linguistic spatial gestural aural media affordances layout perspective ambiance feedback organization of design alignment proximity emphasis contrast repetition permission fair use assets categorization collaboration naming conventions accessible |